Salary: CZK 80,800 - CZK 107,500 / month

Employment type: Permanent

Hours per week: 40

Reporting into: Head of Conversion and Marketing Technology

Department: Marketing

Click here to read the full job description and view our excellent benefits here

This role will be based full time from our Prague office.

About Arden University:

We are an aspirational and multi-award-winning university, delivering rapid growth with ambitious plans to disrupt the HE sector through our passion for innovation and digital education. Our vision is to become the first-choice university for career-focused lifelong learners worldwide, ensuring that everyone, everywhere can access higher education.

There has never been a more exciting time to join Arden University, as we expand into new disciplines, forge worldwide partnerships, and expand our locations.

About our Department:

The Marketing department at Arden is responsible for delivering student acquisition and lifecycle campaigns that are insight-led, high performing, and creatively ambitious. As we expand our operations, we are investing heavily in Marketing Cloud capabilities to enable smarter, more personalised communications across the entire student journey — from first enquiry through to enrolment, progression, and beyond. This role sits within a growing team focused on campaign automation, CRM integration, and multi-channel delivery — supporting Arden’s transformation towards more data-driven, always-on student marketing.

About the Opportunity:

The Web Personalisation Engineer will play a pivotal role in delivering personalised, data-driven web experiences that support Arden’s growth and student engagement goals. Working primarily with Salesforce Marketing Cloud Personalisation (Interaction Studio) and CloudPages, you will:

• Build, test, and optimise personalisation campaigns, templates, and landing pages.
• Implement and maintain event tracking, data flows, and integrations across Arden’s web estate.
• Collaborate closely with marketing, UX, and development teams to translate briefs into scalable technical solutions.
• Ensure performance, quality, and compliance (GDPR/PECR) across all web personalisation activities.

This is an exciting opportunity for a technically skilled developer with a passion for personalisation and marketing technology to directly influence how Arden engages with future and current students worldwide.

About You:

Essential requirements:

• Strong skills in modern JavaScript (ES6+), HTML5, and CSS3.
• Experience with Salesforce Marketing Cloud Personalisation (or a similar personalisation/experimentation platform such as Optimizely, Adobe Target, or Dynamic Yield).
• Hands-on knowledge of CloudPages, APIs, data layers, and event tracking.
• Strong debugging and QA skills, with an eye for performance and detail.
• Ability to collaborate cross-functionally and translate marketing briefs into technical solutions.
• Awareness of GDPR and digital privacy best practice in web personalisation.

Desirable requirements:

• Experience with React.js, Next.js, Drupal, or Headless CMS environments.
• Exposure to A/B testing frameworks and CRO methodologies.
• Familiarity with GA4, attribution modelling, and serverless/cloud-native environments.
• Previous higher education or B2C marketing experience.

Why Arden:

At Arden, you will become a part of a passionate and dedicated team who are committed to removing unnecessary barriers to learning and making education more accessible. Our people work hard to ensure our students journeys are the best they can possibly be, as such we want to reward our people with fantastic benefits. Employees benefit from:

• 30 days holiday, closed over Christmas - and all of this in addition to bank / state holidays.
• Fully-paid Multisport Card and Prague transport (Lítačka)
• Access to Perkbox benefits
• Study any Arden course for free, with a discount for all family and friends
• Plus, other excellent benefits
• Our ‘Golden Ticket’ which allows you to gift anyone in your life a free Arden education
  

Our Values:

Stand out, Progressive, Accessible, Resourceful, Kindness, reflect who we are as an institution, a team and as individuals. If they also reflect you and you are excited by the chance to be the driving, creative force within a growing business, we want to hear from you.

There has never been a more exciting time to join Arden University, as we expand into new disciplines and locations.

Closing Date: 19th October

We reserve the right to close this vacancy before the specified closing date should we receive sufficient applications or in order to respond to business needs. In order to avoid missing an opportunity to apply please submit your application as early as possible.

Equity, Diversity & Inclusion:

Arden University is proud to be a Disability Confident Employer. This means that if you have a disability, as defined by the Disability Equality Act 2010, you may be guaranteed an interview if you meet the essential criteria for the role.

If you wish to be considered under this scheme, you can indicate via the application form below. By doing so, you are also consenting for this information to be shared with the hiring team. For more details on what qualifies as a disability under the Disability Equality Act 2010, please refer to the guidance here.

As an Equal Opportunity Employer we celebrate diversity and are committed to creating a diverse and inclusive workplace. Therefore, we make sure that our recruitment and selection processes never discriminate based upon people's age, disability, gender, race or ethnicity, religion or belief, sexual orientation, or other personal circumstances, and actively welcome applications from all groups.

Sponsorship statement:

Please be aware that some roles may not meet the points requirement for a sponsored Skilled Worker visa under the points-based immigration system. However, we welcome applications from candidates who do not currently have the right to work in Czechia but may be eligible for a visa through an alternative route.